This Transit (OOH) advertisement is my bachelor's college assignment, which I did in 2020.
Brief- The brief was to make a transit advertisement, which can generate awareness of using soaps and sanitizer at regular intervals, keeping in mind of coronavirus and it can be placed on a vehicle, bus station, or at any bus stop shelter.
Advantages of doing transit as Bus shelter advertisement.
1. A Wide Reach - One of the biggest advantages of advertising in bus shelters is that it can give you a reach that few other mediums offer. It covers almost every type of consumer that you can think of. People of all ages use buses. Consumers of almost all products can see the ads placed here. Even pedestrians and those who use other transport can see these ads.
2. Targeted Coverage - You can effectively market products meant for any particular group of consumers at bus shelters. Placing the ads in bus stops close to women’s colleges or professional institutions will help sell products meant for them. Brands can target children by placing ads in bus shelters close to schools. The opportunities are almost limitless.
3. A Cost-Effective Way Of Publicity - Advertising in bus shelters is very cost-effective. You can opt for short-term publicity in a selected few bus stops depending on your requirements. Companies can brand the whole bus shelter or go for placing small boards inside them. This offers excellent flexibility when it comes to the amount that firms will have to spend on ads.
